Aiming to build wealth, equality, and voice.
A fairer and more inclusive corporate America awaits.
LGBTQ + ESG100 ETF (NASDAQ:LGBT)
LGBTQ Loyalty has designed an index, tracked by an investable Exchange Traded Fund (ETF), called LGBTQ + ESG100. The investable ETF, (LGBT), is traded on the Nasdaq exchange. This ETF aims to build wealth by investing in a group of publicly traded companies that, as part of their DNA, promotes the visibility and fair treatment of LGBTQ employees and the greater LGBTQ community. We believe that as this ETF grows, so will the wealth of our investors and the voice of the LGBTQ community.
What is an ETF? An Exchange Traded Fund (ETF) is a type of publicly traded security that tracks an index or actively managed index, which is a basket or group of stocks based on an investment theme. The ETF represents the performance of this group of stocks and can be purchased or sold on the Nasdaq exchange—in this case, the same as a regular stock.
You can also visit the ETF website here and find the prospectus here with risks and disclosures.
Learn about LGBTQ Loyalty's mission.Watch Our Video
LGBTQ Loyalty is a financial methodology and investment index design company committed to protecting and celebrating LGBTQ individuals, as well as members of other marginalized communities, beginning in the workplace. We have benchmarked the first-ever U.S. Loyalty Preference Index, the LGBTQ100 ESG Index. We seek to empower the LGBTQ community and its supporters—both corporations and individuals—by including the nation’s top-performing companies’ stocks in our investment products.
The global pandemic has demonstrated that the empowerment of marginalized communities is more important than ever. Corporate America has played an instrumental role in improving LGBTQ visibility and workplace treatment in the last two decades, regularly sponsoring Pride events and actively recruiting those of all sexual orientations and genders. LGBTQ Loyalty aims to promote and reward this progress by delivering impressive returns for impact-minded investors of all kinds.
Our Core Investment Thesis
Impact investing, also called ESG (Environmental, Social, and Governance) investing, has become a large part of institutional portfolios. Why have pension funds, endowments, and foundations associated with the world’s wealthiest families embraced this fairly new mode of investing? Two simple reasons:
Focusing on companies that are good corporate citizens that respect our environment, are transparent with their stakeholders, and provide equality in the workplace —those that treat the LGBTQ community well—has resulted in broad stock market outperformance. Not dealing with negativity turns out to be a form of risk management. Furthermore, a study* by McKinsey & Co. shows that diverse workplaces are happier and better-performing than those without active inclusion practices.
When institutions, financial advisors, and individuals vote with their wallets, it sends a clear message. We will invest in companies doing the right thing—and watch as they prove they can outperform their peers.
In June 2020, a record 206 corporations signed an amicus brief supporting the Supreme Court’s decision to protect LGBTQ+ individuals from workplace discrimination.
The LGBTQ100 ESG Index is the first index tracked by an ETF (NASDAQ: LGBT) that directly involves members of the LGBTQ community in its corporate constituent selection process (that is, how we choose stock). The performance of our Index over the last two years is proof that we can advance equality and strengthen the ROI bottom line!
*“Diversity wins: How inclusion matters.” McKinsey & Company, May 19,2 2020
How the Investment Process Works
The LGBTQ100 ESG Index boasts representation from 11 business sectors, with a focus on technology, health, and finance. Our portfolio is chosen from the top 500 public U.S. companies (by market capitalization) that secure a 100% rating (or 90% for existing constituents) in the Corporate Equality Index, meaning they have “satisfied all of the criteria for that year and are recognized as a ‘Best Places to Work for LGBTQ Equality.’”1 The Harris Poll Survey results are also considered in the final round of evaluation.
The fundamental screening group must meet the following criteria:
- Publicly traded on a major U.S. exchange for the past six months or longer
- Average month-end turnover (trading volume) in the past 12 months must equal or exceed $1.5 billion
- Median daily volume/free-float-adjusted issued shares must equal or exceed 0.2% for 9 of the last 12 months
- Average month-end FFMV for the last 12 months must equal or exceed $7.5B
- Must pass ESG screening
- Top-level ISS-ESG score must rank within the top three quartiles
The Harris Poll assists us by surveying 100,000 LGBTQ people on brand image, brand loyalty, and community support. This contributes to our selection of the top 100.
Our partner: Our index is generated by the fintech powerhouse Fuzzy Logix, which automates the calculation and maintenance of our index.
As Seen In
In the News
Barney Frank at the Forefront Morningstar - June 25, 2021 (Barney Frank)
How to Invest in LGBTQ Causes Real Simple - June 10, 2021
Launch of LGBTQ ETF Comes From its Community ETF Express - June 7, 2021
Pride Month Meets Wall Street as New LGBTQ ETF Hits the Market NBC 5 Dallas - June 5, 2021
Newsletter theSkimm Money - June 4, 2021
There’s a New LGBTQ-Focused ETF — Here’s How it Differs From Two Others That Failed MarketWatch Opinion - June 4, 2021 (Andrew Chanin/Bobby Blair)
What To Know About the World’s First LGBTQ ETF for Pride Month CNBC - June 2, 2021 (Robert Tull)
LGBTQ-Friendly ETF has Tesla as Top Holding Cheddar - June 2, 2021 (Andrew Chanin/Orlando Reece)
ETF Tracking LGBTQ index is Launched InvestmentNews - June 2, 2021
June is Pride Month. Wall Street Has Taken Notice CNN Business - June 1, 2021 (Andrew Chanin/Bobby Blair)
Indexing LGBTQ Equality and Sentiment: Q&A With New ETF’s Manager Financial Planning - June 1, 2021 (Andrew Chanin)
#TradeTalks: The Diversity and Inclusion Driven Fund to Incorporate LGBTQ+ Community Survey Data Nasdaq - May 28, 2021 (Andrew Chanin)
Beyond Pride: Inside the Movement to Make Money More Inclusive of LGBTQ+ Americans Money - May 26, 2021
LGBTQ Loyalty Holdings Launches LGBTQ + ESG100 ETF ETF Express - May 19, 2021
ETF Tracks LGBTQ Friendly Companies ETF.com - May 18, 2021
New ETF Focuses On LGBTQ Equality and ESG Principles Financial Advisor - May 18, 2021
Download our guide for more information on our commitment to the LGBTQ community, as well as our ETF.Read Our Guide
Complimentary, no registration required.
Our board network features influential names that will take our mission to the next level.
LGBTQ Media and Financial Pioneer
Bobby Blair brings a rich history in professional tennis, sports management and directing digital media platforms. His vision and passion coupled with an impressive portfolio of business success will lead our company in an exciting new direction for revenue and growth in the Digital Media Marketplace. Bobby’s skill in developing and delivering cutting edge marketing techniques and his passion for serving the community in this highly desired marketspace will drive LGBTQ Loyalty Holdings Inc., in meeting Bobby’s goal of becoming the global leader in the LGBT Digital Media Marketplace.
Executive Director of Advancing Equality Preference, Inc.
Larry Roan has spent the past two years as a Director and Board Member of LGBTQ Loyalty Holdings Inc. His responsibilities have included assisting and coordinating the communication on company reporting for quarterly and year-end requirements. He has managed process flow with accountants, auditors, legal team, and company service providers. In addition, he has consulted on prospective opportunities and company strategy. Larry has over 15 years of National Account Management in the consumer packaging industry.
Former U.S. Congressman & Chairman of the House Financial Services Committee
Barney Frank is a graduate of Harvard College and Harvard Law School. He was the Executive Assistant to the mayor of Boston from 1968-1970; he was the Administrative Assistant to former Congressman Michael Harrington from 1971-1972 and a Massachusetts State Representative from 1973-1980. Mr. Frank was a US Congressman, representing the 4th District of Massachusetts from 1981-2013. As Chair of the House Financial Services Committee, from 2007-2010, he was the co-author of the Dodd-Frank Wall Street Reform and Consumer Protection Act, the regulatory overhaul signed into law in July 2010. In 1987 he became the first Member of Congress voluntarily to acknowledge that he is gay, and in 2012 became the first sitting Member of Congress to marry a same-sex partner, James Ready. He has written two books: Speaking Frankly, in 1992, a critique of some aspects of the Democrats approach to public policy; and a political memoir published in 2015 titled “Frank: From the Great Society to Same Sex Marriage.” The book was nominated for a Triangle Award and co-won the Randy Shilts Award for Gay Nonfiction. He has also written chapters in two other books, one on LGBT rights and more recently on the response to the financial crisis. He has taught at Harvard, Boston University, the University of Massachusetts Boston and the University of Massachusetts Dartmouth. Before joining government, he was a political activist, including his participation as a volunteer in the Mississippi Freedom Summer in 1964.
VP Inclusion MLB
Billy Bean is a former professional baseball player and is currently a major league baseball (MLB) front office executive serving as Vice President and Special Assistant to the Commissioner. As a senior advisor to Commissioner Rob Manfred, his role focuses on baseball’s social responsibility initiatives and LGBT inclusion. Among his responsibilities, Mr. Bean works with MLB’s 30 clubs to bring awareness to all players, coaches, managers, umpires, employees, and stakeholders throughout baseball to ensure an equitable, inclusive, and supportive workplace for everyone. On July 14, 2014, Mr. Bean was announced as MLB’s first-ever Ambassador for Inclusion. He played major league baseball from 1987-1995. He broke into the big leagues with the Detroit Tigers, and tied a major-league record with four hits in his first game. He went on to play for the Los Angeles Dodgers and the San Diego Padres. Mr. Bean was a two-time “All-America” outfielder at Loyola Marymount University before graduating with a degree in Business Administration. During the 1986 season, Bean led the Loyola Marymount Lions to a midseason #1 national ranking and a berth into the College World Series in Omaha, Nebraska. Mr. Bean is a member of the MLB Owner’s Diversity and Inclusion Committee and was instrumental in the development of MLB’s ‘Shred Hate’ bullying prevention program, a groundbreaking educational youth campaign and partnership with ESPN. He is also the author of the book, “Going the Other Way: Lessons from a Life in and out of Major League Baseball.” We believe Mr. Bean is qualified to serve on our Board of Directors based upon his industry and management experience.
Hall of Fame Tennis Player
Martina Navratilova is a former professional tennis player deemed by many to be the most successful female tennis player of the open era. Over a career spanning four decades, Ms. Navratilova won 59 Grand Slam titles, including a record 9 Wimbledon singles championships, 167 singles and 177 doubles championships. Over the course of her tennis career, Ms. Navratilova was distinguished as the Women’s Tennis Association’s (“WTA”) “Tour Player of the Year” seven times, named the Associated Press’s “Female Athlete of the Year” and declared one of the “Top Forty Athletes of All-Time” by Sports Illustrated. After being inducted into the International Tennis Hall of Fame, she continued to take part in WTA events as well as the 2004 Olympics Games. As she approached her 50th birthday in 2006, she decided to leave the tour circuit behind after her final Grand Slam, a mixed-doubles championship with Bob Bryan at the U.S. Open making her the oldest player to ever win a Grand Slam title. Ms. Navratilova provides commentary to the Tennis Channel’s audience during its coverage of the Grand Slams. She is an ambassador for the WTA and is a regular commentator for the British Broadcasting Corporation and Tennis Channel at Wimbledon. Ms. Navratilova also works for BT Sport and appears regularly on their tennis commentary. She spends as much time as she can with her family in Miami, and often finds herself traveling the world, speaking at events, playing in numerous exhibition matches, and tirelessly promoting all of the issues that are close to her heart. As one of the first openly gay sports figures, she has spent much of her career overcoming prejudices and stereotypes, giving up millions of dollars in endorsements and sponsorships as a result of her insistence on living a life of integrity and honesty. Since coming out in 1981, she has been an inspiring and vocal advocate for equal rights and a strong supporter of many charities benefiting the LGBT community. She has received numerous awards from many of the most influential organizations within the LGBT community. We believe Ms. Navratilova is qualified to serve on our Board of Directors based upon her industry and professional background.
Former CEO of Pride Media
Well-known sales and marketing executive Orlando Reece is a Board Member of LGBTQ Loyalty Holdings, Inc. Previously, Reece was CEO of Pride Media, the world’s largest media company dedicated to serving the LGBTQ+ community. He was responsible for expanding iconic brands like the Advocate and Out beyond the print titles into digital platforms, social media and events, while maximizing revenue and site growth. His strategic vision focused on creating content, innovative use of technology and expanding the brand to a larger audience with a “queer” lens.
“We live in challenging times, and it is essential to surround ourselves with the best talent and the most creative concepts,” Reece said. “It is only through true inclusion and equality, advanced every day at LGBTQ Loyalty, that we open ourselves up to discover the richest minds and most unexpected solutions.” In his long list of credits, Reece served as Co-Founder and Chief Operating Officer of Swoup, a fast-growing shopping and savings mobile app. Throughout his career, Orlando has developed a reputation for transforming and disrupting business models at media companies. He was VP Of Sales and Marketing at the Game Show Network; VP Head for Broadcast and Digital Video for Everyday Health; SVP of Television/Radio for Martha Stewart Living Omnimedia; and Executive Director of Entertainment at Yahoo! He started his career at Viacom and moved to the Disney Company holding various positions and creating the company’s cross divisional sales and marketing team. He currently serves on the board of the Hudson Valley LGBTQ Center.
Reese, who graduated from the College of William and Mary, is married to Cedrick Moreau, an eyewear executive who studied at Lycée des Métiers de L’Optique in Paris, and lives on the East Coast.
Deborah holds many positions across the ETF space, as the owner, managing partner and founder of ETFGI, an independent research and consultancy firm covering all the products, issuers, exchanges, and trends in the global ETFs and ETPs industry. She is also co-founder and editorial director of ETF TV, founder and board member of Women in ETFs Inc, the first women’s group for the ETF industry, and founder, board member and co-president of Women in ETFs EMEA.
“I am excited to be joining the board of LGBTQ Loyalty Holdings to help raise awareness of the need to and benefits of supporting diversity of all types in boardrooms, executive teams, and product offerings —not just the diversity you can see,” said Fuhr.
With an extensive background in the ETF and finance industry, as well as an ongoing commitment to female empowerment and minority groups, the addition of Deborah to the board of directors provides a strong foundation for championing the company’s mission and vision to advance equality in the LGBTQ community and beyond.
Former CTO Huffington Post
Andrea Breanna is the founder and CEO of RebelMouse. A creative agency and CMS platform for enterprise brands and media companies, RebelMouse reaches 160 million people every month. Before launching RebelMouse, she was CTO of The Huffington Post. She is also on the Consumer Advisory Board for American Express and serves as an advisor to Lerer Hippeau Ventures. Andrea is proudly and openly transgender. She lives with her wife and four kids in Brooklyn, New York.
Our partner: Our index is generated by the fintech powerhouse Fuzzy Logix, which automates the calculation and maintenance of our index.
How Do I Invest?
The ETF that tracks our index is (NASDAQ: LGBT) and can be purchased via the following online brokers. You can also ask your financial advisor or 401k administrator for more information.
Fort Lauderdale, FL
LGBTQ Loyalty Holdings, Inc
2435 N Dixie Hwy
Wilton Manors, FL 33305